The opening of the first offline brand concept space means the beginning of a new brand journey. Different from online and exhibitions, there is a real field for long-term communication and interaction with people.
Jianze took the opening of its first offline store as an opportunity to open up a new look for the brand with more design forces. New design works by former Artek design director Ville Kokkonen, object design studio studiososlow, and Jianze in-house designers will be launched next year.
From left to right:
Wang Yan, Partner of Vanke Commercial Business
Wu Wanglou, Chairman of Jincheng Group
Bea, the manager of Jianze
yuchen, founder and designer of studiososlow
Tao Xin, Partner of Yatofu Creative