From the audience to the C seat in the center of the stage, Generation Z's "life aesthetics revolution" has begun.
At the 2021 Design Shanghai, Jianze used an immersive exhibition called "STAGE 0" to stage a "rival show" with Generation Z.

Who won the highest "box office" at the 2021 Design Shanghai Exhibition?

With a "Life Script for Generation Z" in mind, Jianze "Director" broke the conventional format this time and presented a unique "studio" concept to the booth and named it "STAGE 0 Studio Zero". The home works in the exhibition hall and "you" who enter the space are both the protagonists.

Once Studio Zero opened, it won the "Top Box Office" of the 2021 Design Shanghai Exhibition and became one of the check-in booths at the top of this popularity ranking.

Why is it named "STAGE 0"? Generation Z is a generation born in the spotlight and is also a generation that is not defined. Jianze hopes to present a "no rules, no stress" lifestyle.

The entire exhibition space adopts an immersive experience design. Both the waiting area and the exhibition area simulate the concept of a Hollywood studio, just to let you "immerse yourself in the show in one second."

The entire film received "0" pay, who got the "best lead role"?

In this "STAGE 0 Studio Zero", the internal evaluation of "Best Film" and "Best Protagonist" were announced:

BEST DIRECTOR AWARD: The House of Lovers Who Cross Species.

The most popular protagonist: Jenga Cabinet.

Reasons for the award: Jenga Cabinet delicately staged a happy home scene between a cat and its owner. The exhibit was bought by a "cat owner" on the spot. She had seen this Jianze product in "IDEAT" magazine and was already attracted by it. She hoped to give it to The "tangyuan" at home is a cat castle like this.

This time, she decided to buy it after seeing it at the exhibition. She also rewarded herself with the Yǎng Chair, which won the German Red Dot Design Award. The unique curved backrest made her fall in love with it at first sight.

BEST PERFORMANCE AWARD:Sedentary Friends

The most popular ones: Loft Square Table, Yǎng Chair

Reasons for the award: The ground-breaking rounded corner design of the Loft Square Table gives the table "an extra body". As a result, Mr. Chen Min, a well-known Chinese industrial designer, "entered the scene in one second" and achieved the best performance.

BEST VISUAL EFFECTS AWARD：Zen At 17

The most popular protagonist: Blossom Sofa

Reasons for the award: When wood and fabric are "calculated" on a sofa, and when perfect proportions and fashionable design cleverly meet, the elegant Blossom sofa comes into being. Because of the best visual effects, it is a work with the highest check-in rate among fashion bloggers and Internet celebrities.

BEST CINEMATOGRAPHY AWARD:Little Reunion

Best Actor: Loft Round Table

Reasons for the award: Loft Round Table, while inheriting the mellowness and elegance of the Eastern tradition, also incorporates the application of modern design language and materials. It is a blockbuster that has received countless praises in Xiaohongshu.

The new series of products unveiled at this exhibition were designed by Chen Min Office for the brand, among which Yǎng Chair has won the 2021 Red Dot Design Award. At the exhibition, Jianze also won the "Design Shanghai Picks". This award is to commend the participating brands and designers for their extremely high standards in design concepts, production techniques, culture and art, etc.

NEVER DEFINED, the brand genetic code hidden in space.

In this era of excessive packaging, it is easy for us to ignore people's true self-needs.

What kind of lifestyle is NEVER DEFINED? Jianze did not explain too much to the audience, but just wrote a series of "passwords" on the product cards at the scene:

DO NOT SIT？ SIT PLEASE
NO PHOTO？ PHOTO PLEASE
NO VIDEO？ ● REC

The truly free "I" can choose the lifestyle that I like without being defined by external rules.

"0" represents zero rules and infinite possibilities, and is also the spiritual totem of Jianze. It was designed by the Dutch design group Raw Color, which means breaking the rules, destylizing, and turning home decoration into a stress-free and self-expressive thing.

Best for the main character in the family to act out the show with you. No rules, no stress, and "Jianze" with Generation Z.