Entering Jianze's Dream
Life's little blessings never stop. 2023.06.12



Have a garden dream

Jianze X Design Shanghai

The lifestyle booth "Dreaming in the Garden", co-created by Jianze and the emerging multinational design company Yatofu Creatives (Yatofu Design), constructs suspended imagination into a real scenery, leisurely landing on the 10th anniversary of Design Shanghai, creating a space for visitors at the event. Create a relatively independent and slightly open exploration time and space.

Jianze's eye-catching brand color "Passion" is injected into the metal square tube, and the clear frame draws the boundary of dreams in the space. Coupled with large areas of soft wood veneer and "Vapour" from the Jianze brand color system, the irregular graphics create an active and enthusiastic atmosphere for the installation, which can be "out of the wall" at any time.



Booth facade


"0" is the symbol of Jianze's brand spirit, and "0 rules, 0 pressure" echoes Jianze's brand proposition of "open definition, relaxed expression". When visiting the garden, you can see deconstructed "0" everywhere, complete or part of it, filled or empty, which is both a plan layout and a three-dimensional view window.



Compared with the straightforward spatial narrative, Jianze hides the main exhibition space behind the entrance, and reveals different details to visitors outside the exhibition hall through frames of different shapes on three sides. Entering it, you can see the unique scenery from inside the space. In the visual interaction between inside and outside, visitors' thoughts also fluctuate with the rhythm of the space, slowly entering the atmosphere and characters, and starting a relaxing sleepwalking experience.






Booth entrance and window deconstructed by "0"



After entering the main exhibition space, you are greeted by a display area enclosed by translucent gauze curtains. The red and orange colors range from dark to light in the color coordinate system, visually extending the limited exhibition space upwards. The main scene in the center is highlighted through enclosure, and paths to other scenes are created through gaps.





Coupled with the translucent visual effect, things are looming behind the curtains, and the detailed partitions allow people to walk around and explore with curiosity during the tour. In their own exploration route, they continue to discover the charms brought by home products and life scenes. surprise.





There are wonderful scenes everywhere in this vivid home





Seeds Storage Seeds
Seeds inspired by nature now sprout on the wall, showing the infinite possibilities of life forms. Through the flexible combination of a series of storage units, it can respond to your needs with complementary concepts in various scenes such as entrances, living rooms, dining rooms, bedrooms, etc., and the combinations can be changed at any time, making it easy to start a sustainable living practice.





Jenga Cabinet
The cat's castle with tunnel access meets a framed scene also shaped like a half "0". Waiting for a cat to jump in through the window and discover the scratching pad in the cupboard.




LaunchSelected for Design Shanghai’s 10th Anniversary New Special Planning New Product Launch



Moments Showcase
The shape is inspired by many architectural works, and the relationship between windows and walls is injected into the cabinet. Each floor has different sizes and opening methods, so that each collection placed in the cabinet has its own moment, conveying an architectural experience.





Pat-Pat Stool
This time, the cute and cute poufs are stacked up like Arhats. In the dream, when they jump to a certain height, they will float in the air and turn into clouds. The new color "Shadow" is available for the first time. It is a new breed derived from migrating to the tropics and has a very healthy coat color.





20° Coffee Table
The tabletop and table legs are staggered by 20°, like an unruly island floating among the dreamy mountains and rivers. The right combination of wood and leather exudes a mysterious and warm aura while carrying it. Removing the walnut pallet creates a unique space, and the large 97L space stores daily necessities.


Pine-Pine Sofa

Transform the shape, color and meaning of pine into flexible and free combination units to open up a healing scene. The evergreen model and the falling snow model match each other to express your own style. In the center of the garden, sitting and lying on the pine forest, you can see strange lights and various scenes in your dreams. You can also close your eyes and cross your legs to meditate.





Noon Mirror
The full-length mirror stretched from "0" floats in the air, expanding the vision of another dimension into the dream through the mirror image.





Integrating bold and delicate design language into the space exhibition, Jianze's spatial experience is holistic and clear. All scenery leads to the brand concept full of possibilities, showing Jianze's vivid image and the future vision he strives to create: for young people Generation provides inclusive and environmentally friendly home design that inspires diverse self-expression through the power of design.



To our diverse life dreams
Jianze arrives with you for a walk



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