From March 18th to 21st, 2021, at the Design Spring of China International Furniture Fair in Guangzhou, Jianze presented its new series of original designs among many "big brands", interpreting the lifestyle of "Generation Z" with its products, inviting You experience an "undefined life field".
NEVER DEFINED When it is not defined, it meets not being defined.
Home is the space that most directly reflects your personality and lifestyle, and is also one of the best ways to express yourself. Today, Generation Z’s recognition and following of a home furnishing brand is no longer just a one-dimensional assessment. Traditional dimensions are no longer the first consideration, replaced by the pursuit of individuality. Owning a product with a unique brand imprint has become an expression of self for the younger generation. When Jianze meets "Generation Z", the life attitude of NEVER DEFINED just makes up for this gap.
Integrate the brand totem "0" into the booth design to express the brand philosophy.
At this exhibition, Jianze integrated the brand totem "0" into the booth space, with unobtrusive product form and matching.
Conveying the personalized lifestyle of "Generation Z" attracts the attention of the entire exhibition. As the first small debut of the Jianze brand, this exhibition is set to feature the two most representative products of the brand, the Yǎng Chair, a light and organic recliner, and the Jenga Cabinet, which realizes equality between people and pets, focusing on the products themselves. , thus kicking off the prelude to Jianze’s launch.
The design of Jianze's booth this time is very clever: the highly transparent orange solar panel is used as a different material to collide with the Depth blue paint interior wall to create a restrained dreamy background, and appears in the positive and negative shapes of the brand totem "0". "Positive" is the main visual wall, which is also a space partition, increasing the privacy of the rear negotiation area; "negative" is the auxiliary entrance door, which wraps the entire space and ensures the fluidity of the space. At the same time, the sunlight board is clear, transparent and has its own texture, which can enrich the light and shadow effects and give visitors a better sensory experience.
The Z era is a way of life, and so is Jianze.
For a brand, Jianze is still very young, but behind it are many top domestic and foreign cooperating designers such as Chen Min, a well-known Chinese industrial designer, and Raw Color, a Dutch interdisciplinary design studio. Together with Jianze, they have injected their own unique aesthetics and research on the lifestyle of "Generation Z" into the brand. Based on fashionable and trendy sensibility, they have integrated products with life to create works exclusive to Jianze's personality.
